It doesn’t matter if they are following you or not, but more people are interested in viewing random content. The timings matter a lot if your video makes it to the For You page, and it affects how many people see your content. It provides a look into the content you normally interact with but aren’t yet following. It’s similar to Instagram’s “Explore” section. Over 75% of the time users are browsing the For You page to see the top trends and viral content. To keep people hooked and consistently scrolling, TikTok has a For You page. TikTok marketing is being hailed as the next big thing because it gives brands insight into what goes viral, what’s popular with the audiences, and more.īelow we’ll explain what makes posting time important. If you want to specifically use TikTok for marketing, you need to post your videos when your target audience will be active to ensure maximum engagement. Tiktok has over 800 million active users and counting, making it one of the fastest-growing social media platforms. You will need to analyze your posting times accordingly using TikTok Analytics. However, people, in general, have more flexibility now.Īlternatively, that also means your audience’s routine might keep changing throughout the year, and that means the posting time will as well. Timings really started to vary as a lot of people were working odd hours, leading to varying work hours and social media usage times.Īs 2021 is already half gone, things are starting to return back to normal or to what it was pre-pandemic. That meant the best time to post on TikTok was much wider during that time. For example, since 2020, more than 40% of people in the US workforce have been working from home. When we consider external influences like the recent coronavirus pandemic, additional factors come into play too. Figuring out the gender, age, and interests will influence the time as well. You need to figure out who your target audience is, according to the type of content you like to make. You can use analytics from other social media accounts to see where the majority of your followers are located. Although there isn’t a specific time to post videos, there can be an ideal time to post your TikTok videos. Your timezone and location automatically influence how much your content will be viewed. Like all social media platforms, you can have a global base of users and audience. Why the Best Time to Post on TikTok is Different for Everyone There are a lot of other factors at play here therefore, it might not be as simple as converting the timezone. Since these studies were conducted in the EST timezone, you will need to use a conversion tool to see what time it will be in your timezone. The schedule below showed the highest engagement rate according to their results: Influencer Marketing Hub conducted a study of over 100,000 posts each day of the week according to Eastern Standard Time (EST). However, to paint a more accurate picture, it all comes down to what timezone you ’re in, where your audience is located, and the type of audience you are trying to reach. The best time to post on TikTok according to global statistics and analytics is between 5 AM to 10 AM or 7 PM to 11 PM (regardless of the timezone). So, What’s the Best Time to Post on TikTok? Step Seven – Learn from Other Social Media Accounts.Step Five – Evaluate Your Best-Performing Content.Step Four – Find Out Engagement Times and Convert Them to Your Timezone.Step Three – Research Audience Locations.Step Two – Learn the Basics of TikTok Analytics.Step One – Access TikTok Analytics with a Pro Account.How Can I Find Out the Best Time to Post on TikTok?.Different Times Call for Different Forms of Content.Why the Best Time to Post on TikTok is Different for Everyone.So, What’s the Best Time to Post on TikTok?.
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